Customer Meltdowns Are Increasing

The Result of Failing To Automate

Lake City, FL So we stopped into a McDonalds for some coffee. A line of about 4 or 6 (hard to tell) customers are angry and yelling about not getting their orders. This comes after news reports of a shooting over an order of fries.

Employee Shortage or Automation Shortage

We have all read the news reports of a labor shortage in the USA - that fast food restaurants cannot find the help they need. But with the exception of some poorly designed and consequently ignored kiosks, automation has been totally ignored.

The Technology Is Available, Affordable, and Waiting

Despite the availability of affordable "burger master" machines, such as by Momentum, most fast-food restaurants are franchises, and owners we have talked to are simply dragging their feet,